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10 Email Marketing Best Practices for Nonprofits

According to the most recent Online Donor Feedback Survey, 33% of online donors say that email is the tool that most inspires them to give while 29% say social media, 17% website, and 9% print, and as a result, nonprofits raise an average $1.11 per email contact per email fundraising appeal. Despite the popular myth which asserts that email is dying, the truth is that email use is growing among all age groups worldwide.


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